Legal Activists of Color: newsweek.com - Not So Sweet: Why Dunkin' Donuts shouldn't have caved in the controversy over Rachael Ray's 'kaffiyeh' scarf.

Monday, June 02, 2008

newsweek.com - Not So Sweet: Why Dunkin' Donuts shouldn't have caved in the controversy over Rachael Ray's 'kaffiyeh' scarf.

http://www.newsweek.com/id/139334

Not So Sweet

Why Dunkin' Donuts shouldn't have caved in the controversy over Rachael Ray's 'kaffiyeh' scarf.

1 comment:

Anonymous said...: Well, well, now. While all of the useless bloviating about “protecting” Middle Eastern culture has been wasting bandwith, Dunkin’ Donuts has actually been DOING SOMETHING to invest in the lives of actual Middle Eastern people. Let us not forget that 100% of Dunkin’ Donuts shops are owned by independent franchisees, not a giant corporation. Many of these family franchises are owned by people of Middle Eastern descent. Gee—I wonder how they feel about your boycotting their business and taking food from their childrens mouths to “protect” them?
Dunkin’ has invested BIG TIME in Arab and other eastern countries to create wealth and jobs for people there. What have you done, aside from try to take away the livelihood of thousands of Middle Eastern families and that of North Americans of Middle Eastern descent with a mindless boycott?

Here is just ONE example:
Dunkin' Donuts opens biggest kitchen complex in Sharjah
Sharjah: Tue, 3 Jun 2008

Dunkin’ Donuts has opened the company's largest commercial kitchen and warehouse complex in the Middle East region in Sharjah. The complex, built on an area of 30,000 sq ft, is the company's biggest facility of its kind outside the US.
Sheikh Mohammed Saud Sultan Al Qasimi, chairman of the government of Sharjah Finance Department and proprietor of Continental Foods, owners of the Dunkin’ Donuts Franchise in the UAE, inaugurated the new facility.
Addressing a large gathering present at the opening ceremony, Sheikh Mohammed said Sharjah’s new Dh19 million ($5.17 million) Dunkin Donuts kitchen and warehouse complex will produce the full range of donuts in 50 different varieties and currently has the capacity to produce 50 million donuts per year.
He said that twice daily deliveries are made to the outlets around the country to ensure that customers receive their donuts absolutely fresh.
David Rodgers, Dunkin’ Donuts general manager noted that Dunkin’ Donuts had grown from one outlet in 1997 to 45 now covering the entire UAE. “This stupendous growth has necessitated the need for a much larger commercial kitchen facility,” he said.
“We have risen to be the most popular coffee & baked goods chain in the UAE serving high quality hot and cold beverages and fresh donuts,” remarked Rodgers.
Citing a recent customer survey, Rodgers stated that nearly half (47 per cent) of its clientele in the UAE comprised UAE nationals and Arab expatriates while Asians accounted for around 23 per cent of its customer base.
“Suitable for breakfast or as a snack at mid-morning or afternoon, our donuts are popular even among the Western expatriate population in the UAE as also the Filipino community,” he observed.
Today, Dunkin' Donuts is the world's largest coffee and baked goods chain, serving more than three million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as other baked goods.
“Dunkin’ Donuts outlets are conveniently situated in all the major Shopping Malls. Outlining the popularity of the food chain worldwide,” Rodgers added.
“We plan to expand extensively throughout the UAE to ensure that our stores are conveniently located and within reach of everyone in the country,” he stressed.-TradeArabia News Service; 7:32 AM